Search Engine Optimization (SEO) is an important element of an online presence today. Using it to your advantage will improve your Internet visibility, ensure a regular stream of customers to your online business and deliver a positive return on your investment by enhancing your reach.
Like all important things in life, it’s not always an easy skill to master. People often end up spending valuable resources with no noticeable improvement in their search engine rankings. That’s why it’s always worthwhile to engage the skills of a Digital Business consultant.
If you use SEO to attract online visitors, (and you should), the infographic below from SEO Tribunal will help you focus your efforts in the right direction.
There is a brief history of search engines and Google algorithm evolution, followed by some of the most important current and future trends in the search ecosystem.
For instance, did you know that almost 80% of search engine users focus only on organic results while ignoring paid ads completely? Or that even a 500-millisecond delay in connection speed can result in up to 8% decrease in visitor engagement?
The infographic has some very practical advice to improve your Google search rankings too. This includes tips like improving content quality, using relevant images and creating customized experiences for visitors.
SEO for local business, which is one of the biggest trends in this field along with the move towards mobile searches, gets special focus here. Mobile devices are projected to influence US$ 1.4 trillion in local sales by 2021. If you want a slice of this pie, you can’t do without the information on key trends and local ranking factors the infographic has collected for you.
All this information is neatly wrapped up by data on 2018’s top influencers, best SEO tools and companies dominating Google search results worldwide.
So, what are you waiting for? Contact a Digital Business Consultant or an SEO expert today.