Email Marketing Optimization Hacks That Work

Email Marketing Optimization Hacks That Work

Email marketing is considered to be one of the best marketing solutions that a company can turn to. Its basic advantage is that it is cost-effective while also being one of the best methods to reach out to a huge number of people.
However, it is not as simple as it seems. 99Firms presents below some of the many hacks and tricks that need to be done right to get the best results.
Let’s take a look at some statistics regarding email content and email formatting.
  • Emails written at a reading level comparable to a 3rd-grade student are more likely to get a reply by 36%.
  • The response rate for emails which consist of 50-125 words is above 50%, as that length in considered the best for emails.
  • An email with a plain text has a 25% higher open rate than HTML.
More than 60% of email clients block images by default.
The fact that emails which contain between 1 and 3 questions have a 50% bigger chance of getting a reply means that you should always ask your customers for an opinion, and not just focus on the product.
Another important thing is to use a short plain text note coming from a real person on your team. This makes your customers feel comfortable since they’re receiving the email from a real human and not a bot.
Take a look at the infographic below to find out more about email marketing optimization tricks and hacks.

Email Marketing Optimization Hacks & Case Studies

31 Amazing Digital Marketing Facts

31 Amazing Digital Marketing Facts

There are many good reasons why your Digital Business Consultant will tell you getting to page 1 of Google is a marathon and not a sprint. It’s a hyper-competitive world out there with a myriad of channels all vying for peoples attention. Experts suggest even with the right content and strategy, it can take 3 to 12 months to reach the coveted page 1 position!

We’ve put together some amazing digital facts from across the web to illustrate the competitive fight for peoples digital attention.

Let’s Start With Raw Internet Numbers:

1. More data was created in the last two years than the previous 5,000 years of humanity.  It equates to roughly 2.5 quintillion bytes a day and 90% of all data ever created.

2. 5.2 BILLION daily Google Searches…that’s 3,607,080 searches each minute of every day or 40000 every second.

3. To handle that search activity it’s estimated that Google’s data centre uses 0.01% of the world’s electricity

4. Google is worth US$500 billion

5. Google derives more than 90% of its revenue from advertising

6. There are 3.8 billion Internet users worldwide

7. 1.3 billion individual websites (and growing)

8. Facebook has more than 2 billion users

9. 4.3 billion Facebook messages are posted each day

10. 4.14 million Youtube videos are watched per minute. That’s 5.97 billion hours watched every day

11. 269 billion emails sent each day

12. 67 million images posted on Instagram every day

13. One estimate projects that by 2022, there will be 35 billion devices connected to the web—that’s four devices for every man, woman, and child on the planet!

What about purchasing and selling on the Internet?

14. 94% of buyers conduct online research before a purchase

15. Amazon makes around $258,751 in sales per minute!

16. $674.24 billion worldwide by the end of 2020 – The amount of money that will be spent on Digital advertising

17. 76% of people who search a local product on their phones visit the business within a day and 28% will then purchase

How about email?

18. 80% of sent email is SPAM…who’d have thought!

19. Email marketing is the least used marketing channel but produces the highest Return On Investment.

20. Emails between 50 and 125 words had the best response rates at just above 50%

21. People are using the search term “best” 80% more often in the past two years., ie, best smashed avocado in Melbourne.

22. Facebook uses 98 personal data points to target ads to you

The Value of Blogging:

23. 65% of daily internet users read blogs.

24. 60% of U.S. online consumers have purchased as a result of reading a blogger’s recommendation. (Factbrowser)

25. A blog on a Websites can help to achieve more than 4 times the amount of indexed pages by Search Engines. The greater the number of indexed pages, the more fruitful your SEO efforts will be (U.addresstwo)

26. Small businesses with blogs get 126% more lead growth than small businesses without.

27. After reading recommendations on a blog, 61% of online consumers made a purchase.

The Importance of Website Security:

28. More than 6000 computer viruses are created every month

29. 30,000 websites are hacked each day!

We Lost Without Our Smartphones:

30. 91% smartphone users say they turn to their phones for ideas in the middle of a task

31. 82% of them consult their phones before buying anything in a store.

These are just a few of the mind-boggling statistics that we’ve seen in the last year. They show how entrenched digital is and how likely it will continue to dominate every aspect of our lives.

Smart Reach Media - Digital Business Consultants