A Story of Lost Digital Opportunity

A Story of Lost Digital Opportunity

In 2017, things were pretty good for Tom. As a business owner, his company had a strong word of mouth reputation for both quality and speed of service. Every day, he lived his core value of providing exceptional customer service. He believed his reputation was key to the growth of his business and would provide him with his dream of leaving a legacy for his 2 sons.

Tom was never much of a believer in technology though. His company’s only digital asset was a website. Sadly, it was never a priority for Tom. It was never updated and didn’t display correctly on mobile devices. Because of this, any visitors Tom did get, received a poor first impression and left straight away.

Fast forward to 2019 and Tom’s dream remains just that. The business only provides him with an income. There has been no growth.

Tom’s competition, however, embraced digital transformation. As a result, his competitors engage customers with a seamless experience across all browsers and all devices.

They often appear on page 1 of Google because they provide the information people are searching for. Because of this, his competition are seen as experts and people finding them in search results are more likely to become customers. Their “digital word of mouth” reviews are only a mouse click away and available 24/7!

With Live Chat, appointment scheduling and safe payment integration, digital customers are also delighted by the speed of the experience and become advocates for the company. Integration allows these companies to put some tasks on autopilot, allowing them time to focus on business growth and attracting new customers.

Tom now realises he was wrong to ignore digital transformation and integration. He knows the best time to adapt, integrate and grow was 6 years ago…the second best time, is now!

If your existing efforts, like Tom, have stalled, begin your digital transformation today with the services we can offer you.

5 Ways To Keep Up With Digital Change

The 3 certainties in life – death, taxes and change. The first 2 are becoming less certain as medical advances are adding to life expectancy and big companies exploit tax laws. Change does seem to be the one true constant. Businesses who keep up with digital change, bring value to the customer experience and will their meet competition head-on.

#1: Partner with a digital business consultant.

Many businesses have embarked on Digital Transformation. They realise an online presence is a necessity to move their business forward. For those looking for traction in the digital space, the services of a Digital Business Consultant can be invaluable. Their knowledge of web integrations helps you cater to an increasingly impatient audience.

#2: Leverage people’s obsession with mobile technology.

The average person checks their phone over one hundred times a day! Such is the attachment to digital devices, it’s argued that we are already a human-digital hybrid. Maybe this is the beginning of Elon Musk’s vision for a digitised humanity?

A steady stream of email, social media and marketing notifications hijacks attention spans. In the background, an always-on, digital hum from growing connected technology. Your brand just has to be there. Make it searchable and ready to deliver on mobile devices!

#3 Begin optimising for voice search

Two-thumb typing searches will become extinct. 20 percent of mobile queries are already voice searched. In 3 years, it’s anticipated 50% of all searches will be performed without the aid of a screen.

Your potential clients are already asking their Digital Personal Assistant, (DPA), Siri, Alexa and Google to “Begin morning.”

With this command, lights switch, coffee percolates, traffic and weather updates are received. A grocery list is sent to a smartphone for a recipe search a connected refrigerator.

The next command could be, “Find me, (insert your business type here.)” Ensuring your business has a location and service-optimised digital strategy will make you searchable 24/7/365.

Your digital business consultant will develop a keyword strategy to connect direct answers to direct questions.

#4 Utilise developing Artificial Intelligence Technology

No longer the conjuring of science fiction writers, artificial intelligence and machine learning, will be smarter than humans. It doesn’t matter who your clients are, be assured that most will always use digital channels to search, interact, transact, share and purchase.

Retargeting can track browsing and purchase history and abandoned cart sales. The information can then be used to place your ads on other sites, keeping your digital brand in the forefront of people’s minds.

#5 Always be contactable

Digital business needs to receive email, respond to Messenger queries and website chat while maintaining a social media presence. People expect to make a connection at the very instant they have a need. It’s critical to screen, direct and respond to that need in a timely fashion.

Email marketing, Messenger chat and social media strategy are just some of the tools your business needs to integrate. You need to satisfy the immediate need when they’re ready to purchase!

And remember…it may take fifty interactions to gain someone’s attention, but one poor interaction to lose it forever! Be human, trustworthy, publish quality information and you will see positive effects from your digital marketing efforts in 2018.

The consumer controls the game and investing in tools to improve their experience, should be a no-brainer.The best promoters of your brand are engaged and satisfied customers and favourable digital reviews are like word of mouth on steroids!

 

Smart Reach Media - Digital Business Consultants