The 3 certainties in life – death, taxes and change. The first 2 are becoming less certain as medical advances are adding to life expectancy and big companies exploit tax laws. Change does seem to be the one true constant. Businesses who keep up with digital change, bring value to the customer experience and will their meet competition head-on.
#1: Partner with a digital business consultant.
Many businesses have embarked on Digital Transformation. They realise an online presence is a necessity to move their business forward. For those looking for traction in the digital space, the services of a Digital Business Consultant can be invaluable. Their knowledge of web integrations helps you cater to an increasingly impatient audience.
#2: Leverage people’s obsession with mobile technology.
The average person checks their phone over one hundred times a day! Such is the attachment to digital devices, it’s argued that we are already a human-digital hybrid. Maybe this is the beginning of Elon Musk’s vision for a digitised humanity?
A steady stream of email, social media and marketing notifications hijacks attention spans. In the background, an always-on, digital hum from growing connected technology. Your brand just has to be there. Make it searchable and ready to deliver on mobile devices!
#3 Begin optimising for voice search
Two-thumb typing searches will become extinct. 20 percent of mobile queries are already voice searched. In 3 years, it’s anticipated 50% of all searches will be performed without the aid of a screen.
Your potential clients are already asking their Digital Personal Assistant, (DPA), Siri, Alexa and Google to “Begin morning.”
With this command, lights switch, coffee percolates, traffic and weather updates are received. A grocery list is sent to a smartphone for a recipe search a connected refrigerator.
The next command could be, “Find me, (insert your business type here.)” Ensuring your business has a location and service-optimised digital strategy will make you searchable 24/7/365.
Your digital business consultant will develop a keyword strategy to connect direct answers to direct questions.
#4 Utilise developing Artificial Intelligence Technology
No longer the conjuring of science fiction writers, artificial intelligence and machine learning, will be smarter than humans. It doesn’t matter who your clients are, be assured that most will always use digital channels to search, interact, transact, share and purchase.
Retargeting can track browsing and purchase history and abandoned cart sales. The information can then be used to place your ads on other sites, keeping your digital brand in the forefront of people’s minds.
#5 Always be contactable
Digital business needs to receive email, respond to Messenger queries and website chat while maintaining a social media presence. People expect to make a connection at the very instant they have a need. It’s critical to screen, direct and respond to that need in a timely fashion.
Email marketing, Messenger chat and social media strategy are just some of the tools your business needs to integrate. You need to satisfy the immediate need when they’re ready to purchase!
And remember…it may take fifty interactions to gain someone’s attention, but one poor interaction to lose it forever! Be human, trustworthy, publish quality information and you will see positive effects from your digital marketing efforts in 2018.
The consumer controls the game and investing in tools to improve their experience, should be a no-brainer.The best promoters of your brand are engaged and satisfied customers and favourable digital reviews are like word of mouth on steroids!