In 2013, things were pretty good for Tom. As a business owner, his company had a strong word of mouth reputation for both quality and speed of service. Every day, he lived his core value of providing exceptional customer service. He believed his reputation was key to the growth of his business and would provide him with his dream of leaving a legacy for his 2 sons.
Tom was never much of a believer in technology though. His company’s only digital asset was a website. Sadly, it was never a priority for Tom. It was never updated and didn’t display correctly on mobile devices. Because of this, any visitors Tom did get, received a poor first impression and left straight away.
Fast forward to 2019 and Tom’s dream remains just that. The business only provides him with an income. There has been no growth.
Tom’s competition, however, embraced digital transformation. As a result, his competitors engage customers with a seamless experience across all browsers and all devices.
They often appear on page 1 of Google because they provide the information people are searching for. Because of this, his competition are seen as experts and people finding them in search results are more likely to become customers. Their “digital word of mouth” reviews are only a mouse click away and available 24/7!
With Live Chat, appointment scheduling and safe payment integration, digital customers are also delighted by the speed of the experience and become advocates for the company. Integration allows these companies to put some tasks on autopilot, allowing them time to focus on business growth and attracting new customers.
Tom now realises he was wrong to ignore digital transformation and integration. He knows the best time to adapt, integrate and grow was 6 years ago…the second best time, is now!
If your existing efforts, like Tom, have stalled, begin your digital transformation today with the services we can offer you.