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“The only thing to do with good advice is to pass it on. It is never of any use to oneself.”― Oscar Wilde
Getting the Balance Between Effective Communication and Spam in 2021
Email remains one of the most effective marketing methods available ... but you have to get it right. If you’re not careful, you risk your messages being ignored or relegated to a spam folder. It’s a delicate balancing act keeping your company at the forefront of your...
In a World of Exponential Technology, Your People Still Make the Difference.
The aeroplane, nuclear power, cars, submarines, television, the personal computer and... the Internet - just a few of the 20th Century’s most important inventions. Impressive feats of human creativity by any measure - so what about the remaining 80 years of the 21st...
A Story of Lost Digital Opportunity
In 2013, things were pretty good for Tom. As a business owner, his company had a strong word of mouth reputation for both quality and speed of service. Every day, he lived his core value of providing exceptional customer service. He believed his reputation was key to...
72 Statistics to Help You Understand SEO
Search Engine Optimization (SEO) is an important element of an online presence today. Using it to your advantage will improve your Internet visibility, ensure a regular stream of customers to your online business and deliver a positive return on your investment by...
Email Marketing Optimization Hacks That Work
Email marketing is considered to be one of the best marketing solutions that a company can turn to. Its basic advantage is that it is cost-effective while also being one of the best methods to reach out to a huge number of people. However, it is not as simple as it...
How to Make the Best Use of Mobile Marketing in Your Business
In today’s world, the use of mobile devices is so much widespread that businesses are taking advantage of this fact to reach various people. According the infographic provided by AppGeeks, users spend 59% of their online time on mobile devices and just 41% on desktop...
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